Need a Speaker?Do you need a keynote speaker or conference trainer or workshop presenter? Adriane G. Berg is a leading expert in marketing, consulting and sales training for companies seeking to reach the baby boom and active senior markets. She has designed hundreds of seminars and acted as event consultant for top corporations, profit and non-profit organizations.  Join Adriane Berg weekly on her blog talk radio show. Details here. |
Welcome to Generation BoldOut motto is, "Youth, It Comes In All Ages!" Generation Bold has tapped into the needs and desires of a massive market. Consider this astounding statistic: Of all people who have ever lived past the age of 65 from the beginning of recorded human history, two thirds are alive today. But it is not a mass market. Every boomer and active senior must be addressed as individuals. And there’s good reason. Leading edge boomers are those born between 1946-1949, Mid boomers 1949-1955, Trailing 1955-1964. So a mother and daughter can both be boomers. Warning-If you are a boomer yourself (and it is likely you are) you are not necessarily your own market. Don’t measure your marketing by what you would buy, need or want unless you match up with your target market in many more ways than age. ClientsOur ClientsOur clients are our greatest resources, and they can be for you, as well. We create Master Mind Groups to help each other grow. We are very proud of our clients and their personal and professional achievements. We often create campaigns around the awards and accolades they receive.Read more about our clients by clicking here. BoldTVGeneration Bold TVTune in to Generation Bold TV by clicking here.PsychographyPsychographyWhat is Psychography?Don’t look in the dictionary for this word. We at Generation Bold invented it. Of course it comes from the notion that we craft our marketing campaigns based on the needs, wants, words, ”hot buttons” that appeal to the mind set of our market, not their age. Learn more Golden RolodexThe Golden RolodexWe create affiliations for you with senior housing developers, elder law attorneys, senior real estate advisors, geriatricians, geriatric care managers, senior housing facilities, financial planners, banks, international organizations, charities and non profits, healthcare professionals and senior moving specialists. We help you create your own small foundation or not for profit. If it impacts aging we can help you connect.ProductsBold ProductsCritical Path™ Business Development is a step-by-step protocol for achieving the highest marketing, branding and advertising results, while focusing on overall business development. You will master the art and science of copy writing, internet marketing, referral programs, strategic alliances, seminar selling, public relations AND MUCH MORE. |
