Adriane Berg is the founder of Generation Bold, a sales and marketing consultant to companies seeking to reach the leading edge boomer and active senior. She is also a spokesperson and message point creator for advertising and branding campaigns to reach that market, including marketing to the boom and silver generations, personal roads to successful aging, financial gerontology, care taking and public policy.

Ms. Berg is an innovator in the field of longevity, having helped found the National Academy of Elder Law Attorneys, and introducing the concepts of longevity planning and longevity law to the financial and legal professions.

In addition to dozens of speaking engagements annually, Adriane is guest lecturer at USC Davis School of Gerontology on “Marketing to the Silver Markets” and hosts the only radio show devoted to issues of longevity and public policy:  Longevity Club Radio. Ms. Berg has created the consumer use site, www.longevityclubonline.com for boomers/seniors who are committed to successful aging.

Adriane G. Berg is one of the most credentialed and recognized speakers on successful aging personal finance in the nation and internationally. She is the national keynoter for the "USA Today" retirement seminars, award winning author of 13 books on personal finance, including, most recently, "How Not To Go Broke at 102: Achieving Everlasting Wealth," John Wiley & Sons, 2008. Adriane designs and conducts seminars on marketing, product development, client outreach, and financial gerontology for home offices, branches and regions of numerous insurance carriers and financial companies, as well as designing and keynoting consumer outreach and client appreciation events.  She is also a renowned speaker in the field of world travel and tourism and residential relocation as a function of worldwide aging and the passion for new experiences, and new housing concepts.

Ms. Berg is also a well-known radio and television personality, having won an Emmy for writing and hosting "IRS Tax Beat" on FNN, and has made multiple appearances on OPRAH, GOOD MORNING AMERICA and REGIS.

Ms. Berg graduated Phi Beta Kappa and Kappa Delta Pi from Brooklyn College, and was an Editor of the Law Review, NYU School of Law, where she achieved her JD degree.

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