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Bold Tips: Use a Senior Spokesperson E-mail
Written by Adriane   
Wednesday, 24 December 2008 17:35
If you do a phone campaign or need a moderator for a live panel, consider using a senior to make the calls, or the presentation. Too often we over look the power of the implied endorsement that an older person brings, if your target market is seniors. One client of our clients that places reverse mortgages hires an articulate senior to make cold calls, or invite attendees to seminars. When Generation Bold designed a series of seminars for them, called “Longevity University,” we used a senior to moderate the panel of experts. The good will is enormous. How to find great senior speaker? SCORE, RSVP and other volunteer organizations is a good resource to recommend upbeat seniors interested in becoming local spokespersons.
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