Need a Speaker?
Do you need a keynote speaker or conference trainer or workshop presenter? Adriane G. Berg is a leading expert in marketing, consulting and sales training for companies seeking to reach the baby boom and active senior markets. She has designed hundreds of seminars and acted as event consultant for top corporations, profit and non-profit organizations.
Learn more about Adriane.
Are You in the Travel Industry?
If so, make Ageless Traveler a business centerpiece. Let us show you how to attract the lucrative boomer and active senior market. Travel is the number one post retirement wish for 87% of boomers surveyed in an AARP study. Let us show you how to overcome travel fears, and the current economy with the strongest marketing outreach for the travel industry. This is designed by from travel writers and insiders who know how to reach your market.
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Written by Adriane
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Wednesday, 24 December 2008 17:41 |
Use your client’s successes as a reason to reach out to the press. On line press releases are great ways to increase your search engine optimization and also generate press interest. But it may be hard for you to draft release on a regular basis that is really news. Consider branching out with news about your client’s and customers. The mention of your company in the release elevates your SEO, too, and you gain loyalty from clients that are thrilled that you had the pride to broadcast their successes. Generation Bold can design a yearlong press release generation program for you. We partner with some of the best PR firms in reaching the boomer/senior and age neat press.
If you are stumped at how to make your own press worthy news, here are some techniques we use for our clients:
Research awards in your field and nominate your company. If you win, that’s news.
If some else nominates you, that’s also news.
Start a small foundation, all events are news, and policy advocacy is news.
Take a position on an issue and write a letter to the editor, the publication and the issue is news.
Piggy back on items already in the news, or make a comment publically, the speech is news.
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Written by Adriane
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Wednesday, 24 December 2008 17:35 |
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If you do a phone campaign or need a moderator for a live panel, consider using a senior to make the calls, or the presentation. Too often we over look the power of the implied endorsement that an older person brings, if your target market is seniors. One client of our clients that places reverse mortgages hires an articulate senior to make cold calls, or invite attendees to seminars. When Generation Bold designed a series of seminars for them, called “Longevity University,” we used a senior to moderate the panel of experts. The good will is enormous. How to find great senior speaker? SCORE, RSVP and other volunteer organizations is a good resource to recommend upbeat seniors interested in becoming local spokespersons.
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